Job Title: Marketing Specialist, Services and Events
Location: Baltimore’s Inner Harbor, MD
Industry: Higher Education, Nonprofit
Position Type: Full time
Department: Communications and Marketing
Reports to: Senior Manager of Communications and Marketing
Education Level: Bachelor’s degree in Marketing, Communications, Public Relations, Business or a related discipline preferred
Job Posting Date: March 11, 2013
The Marketing Specialist, Services and Events supports the Communications, Operations and Professional Services Departments and will be responsible for driving development of materials with consistent messaging across all channels and vehicles.
Essential Duties and Responsibilities
Essential duties and responsibilities include the following. Other duties may be assigned.
- Drive development of materials with consistent messaging across all channels and vehicles.
- Conduct research and implement content-based marketing programs from start to finish, consulting with different stakeholders to develop event concepts, content, and timelines.
- Ensure delivery of compelling marketing assets that are implemented to meet strategic goals. Marketing assets include such deliverables as training materials, promotional material, advertising (print and online) collateral, direct marketing emails, video, photography, etc.
Qualification Requirements
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The required skills listed below are representative of the knowledge, skill, and/or ability required.
Education and Experience
- Bachelor’s degree in Marketing/Communications/Public Relations/Business or a related discipline preferred.
- Graphic design experience essential: Adobe InDesign, Photoshop.
- Three or more years of marketing, consulting, and/or agency experience.
- Experience in marketing events and services – online and live.
- Solid experience in e-marketing, including e-blasts, list creation and management.
- Experience working with C-suite executives.
Required Knowledge Skills, and Abilities
- Knowledgeable about social media channels (blogs, LinkedIn, Twitter, others) and capable of effectively leveraging them for content.
- Knowledge of HTML coding, good understanding of web based and online marketing strategies as well as organic search, keyword optimization and reporting metrics.
- Knowledge about higher education and/or professional associations/nonprofits a plus.
- Exceptional writing, editing, proofreading, and research skills.
- Expertise in marketing and promotion of events and services.
- MS Office proficient, Excel and PowerPoint.
- Strong interpersonal and client relations skills.
- Team player who can build strong relationships with the communications, professional services and operations teams to plan and execute email campaigns and oversee their full life-cycle, including: creative/copy development, data segmentation and reporting/analysis.
- Ability to exercise judgment within defined procedures and practices to determine action.
- Entrepreneurial, outside-the-box thinker.
- Goal-, detail-, and results-oriented; extremely organized; and motivated.
- Ability to multi-task and prioritize a must.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to walk and sit. The employee is occasionally required to stand; sit; reach with hands and arms; and stoop, kneel, or crouch.
Occasional travel including overnight stays may be required.
The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually quiet.
How to Apply
Interested individuals should submit resume with cover letter, writing sample, names and contact information for three references to ABET’s Human Resources at hr@abet.org